Playbook · PLN 249
B2B CRO: a site that gets phone calls
Offer hierarchy, CTA, form, proof, 15 UX points. For a company that already has a site.
In the document
- — Offer hierarchy above the fold
- — CTA, phone and a 4-field form
- — Social proof next to the button, not in the footer
- — 15 UX points to check on an existing site
Not included
- — A full rebuild and new design
- — A live UX audit of your domain
- — Copywriting the entire offer