Guides

Free checklists. Playbooks — one-off.

Free PDFs are a one-evening diagnosis. Paid playbooks are for DIY and in-house teams — no design, code, or hosting. A Next.js site and SEO retainer stay a service.

Free checklists

Playbooks (one-off)

One-off, no subscription. PDF after bank transfer — it does not replace an 8,000+ PLN website or an SEO retainer.

PLN 349

WordPress → Next.js migration playbook

301s, content, CWV, CMS, 30-day plan. No design, code, or hosting — that's the service.

PLN 249

B2B CRO: a site that gets phone calls

Offer hierarchy, CTA, form, proof, 15 UX points. For a company that already has a site.